Making Presentations (Essential Managers)Paperback – August 31, 1998
Learn all you need to know about improving your presentation skills from thorough planning and preparation to selecting the best method of presenting and dealing with audience questions. “Making Presentations” not only shows you how to relax and prepare yourself mentally but also provides practical techniques for you to use when making a presentation. Power tips help you to handle real-life situations and develop first-class presenting skills that will dramatically improve your impact. This innovative series covers a wide range of management and personal development topics. Each title is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility with a focus on developing and enhancing professional management practice.
Market Research in a Week: Teach YourselfPaperback – August 30, 2016
Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it’s essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.Each of the seven chapters in Market Research In A Week covers a different aspect:- Sunday: Market research and project design- Monday: The research brief and research proposal- Tuesday: Qualitative market research- Wednesday: Quantitative market research- Thursday: Questionnaire and topic guide design- Friday: Research analysis- Saturday: Report writing and presentation skills
Secrets of Great Salespeople: 50 Strategies You Need to Sell Successfully (Secrets of Series)Paperback – December 6, 2016
Discover the 50 secrets that great salespeople know – complete with strategies for putting them into practice.What do great salespeople know that the rest of us don’t? Do they have a secret recipe for success? Is there a special alchemy to selling? The Secrets of Great Salespeople reveals the 50 things you need to know to in order to sell. Each chapter outlines one of the 50 ideas and gives three strategies for putting it into practice. Some ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for sales success, a formula that will unlock your selling potential. Whether you want to build lasting and profitable customer relationships, hunt down new clients, or are just beginning to work in a sales-related field, this book provides the tools and techniques you need to sell more. With dedicated sections on being a ‘Farmer’ or a ‘Hunter’, on customers and for novices, it gives you everything you need to know.
Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact1st Edition
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming – by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future – exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Successful Mobile Marketing in a WeekPaperback – June 25, 2019
Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The ‘in a week’ structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success)6th Edition
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.The Creating Success series of books…Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.
The Powerful and the Damned: Private Diaries in Turbulent TimesPaperback – February 5, 2021
Lionel Barber was Editor of the Financial Times for the tech boom, the global financial crisis, the rise of China, Brexit, and mainstream media’s fight for survival in the age of fake news. In this unparalleled, no-holds-barred diary of life behind the headlines, he reveals the private meetings and exchanges with political leaders on the eve of referendums, the conversations with billionaire bankers facing economic meltdown, exchanges with Silicon Valley tech gurus, and pleas from foreign emissaries desperate for inside knowledge, all against the backdrop of a wildly shifting media landscape.
Option B: Facing Adversity, Building Resilience, and Finding JoyPaperback – April 24, 2019
In 2015 Sheryl Sandberg’s husband, Dave Goldberg, died suddenly at the age of forty-eight. Sandberg and her two young children were devastated, and she was certain that their lives would never have real joy or meaning again.Just weeks later, Sandberg was talking with a friend about the first father-child activity without a father. They came up with a plan for someone to fill in. “But I want Dave,” she cried. Her friend put his arm around her and said, “Option A is not available. So let’s just kick the shit out of Option B.”Everyone experiences some form of Option B. We all deal with loss: jobs lost, loves lost, lives lost. The question is not whether these things will happen but how we face them when they do.Thoughtful, honest, revealing and warm, OPTION B weaves Sandberg’s experiences coping with adversity with new findings from Adam Grant and other social scientists. The book features stories of people who recovered from personal and professional hardship, including illness, injury, divorce, job loss, sexual assault and imprisonment. These people did more than recover―many of them became stronger. OPTION B offers compelling insights for dealing with hardships in our own lives and helping others in crisis. It turns out that post-traumatic growth is common―even after the most devastating experiences many people don’t just bounce back but actually bounce forward. And pre-traumatic growth is also possible: people can build resilience even if they have not experienced tragedy. Sandberg and Grant explore how we can raise strong children, create resilient communities and workplaces, and find meaning, love and joy in our lives.“Dave’s death changed me in very profound ways,” Sandberg writes. “I learned about the depths of sadness and the brutality of loss. But I also learned that when life sucks you under, you can kick against the bottom, break the surface and breathe again.”
The Eve Illusion (Eve of Man Trilogy)Hardcover – 16 April 2020
THE SECOND BOOK IN THE BESTSELLING EVE OF MAN TRILOGY AND NO. 1 SUNDAY TIMES BESTSELLER – EVE AND BRAM HAVE ESCAPED, BUT CAN THEY SURVIVE?Eve is the last girl on earth.For the last sixteen years, Eve has been a prisoner. Guarded by the Mothers. Trapped by her fate. Watched by the world.Until she took her chance, and escaped.Eve finally has the freedom she has wanted for so long, and with Bram she has the love. But both come at a price. In this dangerous new world beyond the Tower, the regime is only ever one step behind. And, together with the desperate rebel group fighting against them, Eve has found herself in more danger than she ever could have imagined.With everything stacked against them, can Eve and Bram survive?Praise for Eve of Man’A Hunger Games-esque novel . . . a compelling read’ The Mail on Sunday’Set in a dystopian future that has seen no girls born for 50 years . . . This promises to be one of the big books of the year. You’d be a fool to miss it’ Heat’This chilling dystopia is at heart a love story, and the vivid characterisation has you rooting for the duo from page one’ CHILDREN’S BOOK OF THE MONTH Mail on Sunday’A thoughtful, and excellent read’ The Sun’A brilliant premise, very well executed’ The Daily Express
The Empire of Gold (The Daevabad Trilogy, Book 3)Paperback – 27 May 2021
The final chapter in the bestselling, critically acclaimed Daevabad Trilogy, in which a con-woman and an idealistic djinn prince join forces to save a magical kingdom from a devastating civil war.Daevabad has fallen.After a brutal conquest stripped the city of its magic, Nahid leader Banu Manizheh and her resurrected commander, Dara, must try to repair their fraying alliance and stabilize a fractious, warring people.But the death of his people and loss of his beloved Nahri have unleashed the worst demons of Dara’s dark past. To vanquish them, he must face some ugly truths about his history and put himself at the mercy of those he once considered enemies.Having narrowly escaped their murderous families and Daevabad’s deadly politics, Nahri and Ali, now safe in Cairo, face difficult choices of their own. Though Nahri is finding peace in the rhythms of her old home, she is haunted by the knowledge that the loved ones she left behind and the people who considered her a savior, are at the mercy of a new tyrant.Ali, too, cannot help but look back, and is determined to return to rescue his city and the family that remains.As peace grows more elusive and old players return, Nahri, Ali, and Dara come to understand that in order to remake the world, they may need to fight those they once loved…and take a stand for those they once hurt.
FeathertidePaperback – 30 July 2020
A girl. A secret. A life-changing journey.A magical fairytale-inspired debut about accepting being that little bit different, for fans of The Night Circus and The Bear and the Nightingale.’A beautiful fairytale of a book with the most delicious prose. I devoured every page’ Alex Bell, bestselling author of The Polar Bear Explorers’ Club____________________________Born covered in the feathers of a bird, and kept hidden in a crumbling house full of secrets, Marea has always known she was different, but never known why. And so to find answers, she goes in search of the father she has never met.The hunt leads her to the City of Murmurs, a place of mermaids and mystery, where jars of swirling mist are carried through the streets by the broken-hearted.And Marea will never forget what she learns there.Feathertide is an enchanting, magical novel perfect for fans of Erin Morgenstern’s The Night Circus and Katherine Arden’s The Bear and the Nightingale.____________________________’I loved Feathertide … if you would like to get lost in an adult fairy tale that also holds love and self-discovery at its heart then you will not be disappointed. I cannot wait for another release by Beth Cartwright.’ REA BOOK REVIEWS’It’s a story that is totally addictive and just so beautifully written. It’s powerful, moving and original and it’s one I will definitely be highly recommending.’ IT’S ALL ABOUT THE BOOKS’Feathertide is an enticing and seductive tale that will enthrall and mesmerise all who get lost within its pages’ SWIRL AND THREAD’Every word is crafted beautifully and the imagery in this book is wonderful.’ ONE MORE PAGE’Extraordinarily evocative … the entire book is a wonderful piece of escapism’ JERA’S JAMBOREE’One of the most imaginative, magical books I have ever read’ BOOKISH READS AND ME’What a fantastic debut from Beth Cartwright’ NOVEL KICKS’A stunning story … beautifully written’ LOVE THE SMELL OF A BOOK’A stunning debut’ COSY BOOKS BLOG____________________________Readers are loving Feathertide! ‘Magical, inventive and unique. A truly beautiful story.”Rarely there comes a book that makes you go wow. When it does you want to treasure every word, savour the book, never let it end. This is that book.”Beautifully written, reminiscent of old fairy tales, yet very modern in its concepts.”Quite literally the most beautiful book I’ve ever read.”Beth Cartwright’s stunning prose left me enchanted and enthralled and I love this style of writing.’