Business and Money
Making Presentations (Essential Managers)Paperback – August 31, 1998
Learn all you need to know about improving your presentation skills from thorough planning and preparation to selecting the best method of presenting and dealing with audience questions. “Making Presentations” not only shows you how to relax and prepare yourself mentally but also provides practical techniques for you to use when making a presentation. Power tips help you to handle real-life situations and develop first-class presenting skills that will dramatically improve your impact. This innovative series covers a wide range of management and personal development topics. Each title is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility with a focus on developing and enhancing professional management practice.
Market Research in a Week: Teach YourselfPaperback – August 30, 2016
Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it’s essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.Each of the seven chapters in Market Research In A Week covers a different aspect:- Sunday: Market research and project design- Monday: The research brief and research proposal- Tuesday: Qualitative market research- Wednesday: Quantitative market research- Thursday: Questionnaire and topic guide design- Friday: Research analysis- Saturday: Report writing and presentation skills
Secrets of Great Salespeople: 50 Strategies You Need to Sell Successfully (Secrets of Series)Paperback – December 6, 2016
Discover the 50 secrets that great salespeople know – complete with strategies for putting them into practice.What do great salespeople know that the rest of us don’t? Do they have a secret recipe for success? Is there a special alchemy to selling? The Secrets of Great Salespeople reveals the 50 things you need to know to in order to sell. Each chapter outlines one of the 50 ideas and gives three strategies for putting it into practice. Some ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for sales success, a formula that will unlock your selling potential. Whether you want to build lasting and profitable customer relationships, hunt down new clients, or are just beginning to work in a sales-related field, this book provides the tools and techniques you need to sell more. With dedicated sections on being a ‘Farmer’ or a ‘Hunter’, on customers and for novices, it gives you everything you need to know.
Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact1st Edition
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming – by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future – exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Successful Mobile Marketing in a WeekPaperback – June 25, 2019
Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The ‘in a week’ structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success)6th Edition
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.The Creating Success series of books…Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you’ll make fast progress, quickly reach your goals and create lasting success in your career.
The Curse of Bigness: How Corporate Giants Came to Rule the World
‘Timely and important.’ — Joseph E. Stiglitz ‘Tim Wu helps shape an urgent new global conversation.’ — Shoshana ZuboffWe’re three decades into a global experiment: what happens when the major nations of the world weaken their control on the size and power of corporate giants and allow unrestricted expansion?In The Curse of Bigness, Tim Wu exposes the threats monopolies pose to economic stability and social freedom around the world. Aided by the globalization of commerce and finance, in recent years we have seen takeovers galore that make a mockery of the ideals of competition and economic freedom. Such is the ‘curse of bigness’: stifled entrepreneurship, stalled productivity, dominant tech giants like Facebook and Google, and fewer choices for consumers. Urgent and persuasive, this bold manifesto argues that we need to rediscover the anti-monopoly traditions that brought great peace and prosperity in the past.
The Narrow Corridor: States, Societies, and the Fate of Liberty: States, Societies and the Narrow Corridor to Liberty
‘A must-read. Acemoglu and Robinson are intellectual heavyweights of the first rank . . . erudite and fascinating’ Paul Collier, Guardian, on Why Nations FailIn this profoundly important follow up to their global bestseller, Acemoglu and Robinson provide a powerful new framework for looking at countries’ development through the way that the state interacts with society.This conceptualisation – in which any country can be located on a simple diagram and its future predicted – is new and based on decades of their research. The power distribution between state and society affects how peaceful societies are, what types of institutions develop, how much oppression and fear people suffer, how their economies are organized, and how rich they are.Full of entertaining stories from the past (it starts with the wife of a Nigerian ruler fleeing Abuja with 38 suitcases of cash), Balance of Power sheds light on issues from the present and has practical political ideas for the future.’An intellectually rich book that develops an important thesis with verve’ Martin Wolf, Financial Times, on Why Nations Fail
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
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The Infinite Game
From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning. Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.
Bad Blood: Secrets and Lies in a Silicon Valley Startup
The Financial Times & McKinsey Business Book of the Year A New York Times Notable Book A Washington Post Notable Book One of the Best Books of the Year: NPR, San Francisco Chronicle, Time, Esquire, Fortune, Marie Claire, GQ, Mental Floss, Science Friday, Bloomberg, Popular Mechanics, BookRiot, The Seattle Times, The Oregonian, Publishers Weekly, Library Journal In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees. Rigorously reported and fearlessly written, Bad Blood is a gripping story of the biggest corporate fraud since Enron—a tale of ambition and hubris set amid the bold promises of Silicon Valley.