Writing, Research and Publishing Guides
The Powerful and the Damned: Private Diaries in Turbulent TimesPaperback – February 5, 2021
Lionel Barber was Editor of the Financial Times for the tech boom, the global financial crisis, the rise of China, Brexit, and mainstream media’s fight for survival in the age of fake news. In this unparalleled, no-holds-barred diary of life behind the headlines, he reveals the private meetings and exchanges with political leaders on the eve of referendums, the conversations with billionaire bankers facing economic meltdown, exchanges with Silicon Valley tech gurus, and pleas from foreign emissaries desperate for inside knowledge, all against the backdrop of a wildly shifting media landscape.
The Travels (Penguin Classics )Paperback – August 2, 2016
A sparkling new translation of the most famous travel book ever writtenMarco Polo’s voyages began in 1271 with a visit to China. Afterward, he served Kublai Khan on numerous diplomatic missions in the Far East. His subsequent account of his travels offers a fascinating glimpse of what he encountered abroad: unfamiliar religions; new customs and societies; the spices and silks of the East; the precious gems, exotic vegetation, and wild beasts of faraway lands. Evoking a remote and long-vanished world with color and immediacy, Marco Polo’s book revolutionized Western ideas about the then-unknown East and remains one of the greatest travel accounts of all time. Nigel Cliff’s new translation, based on the original medieval sources, is a fresh, authoritative rendering, with a lively introduction and notes.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Perennial Seller: The Art of Making and Marketing Work that LastsHardcover – July 18, 2017
The book that Inc. says “every entrepreneur should read” and an FT Book of the Month selection…How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.