MasterChef The Classics with a Twist

For all that?s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa?nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they?re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world?s first trillion-dollar company, can anyone chal?lenge them? In the same irreverent style that has made him one of the world?s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can?t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

**SHORTLISTED FOR THE STANFORD DOLMAN TRAVEL BOOK OF THE YEAR**Alev Scott’s odyssey began when she looked beyond Turkey’s borders for contemporary traces of the Ottoman Empire. Their 800-year rule ended a century ago – and yet, travelling through twelve countries from Kosovo to Greece to Palestine, she uncovers a legacy that’s vital and relevant; where medieval ethnic diversity meets 21st century nationalism, and displaced people seek new identities.It’s a story of surprises. An acolyte of Erdogan in Christian-majority Serbia confirms the wide-reaching appeal of his authoritarian leadership. A Druze warlord explains the secretive religious faction in the heart of the Middle East. The palimpsest-like streets of Jerusalem’s Old Town hint at the Ottoman co-existence of Muslims and Jews. And in Turkish Cyprus Alev Scott rediscovers a childhood home. In every community, history is present as a dynamic force.Faced by questions of exile, diaspora and collective memory, Alev Scott searches for answers from the cafes of Beirut to the refugee camps of Lesbos. She uncovers in Erdogan’s nouveau-Ottoman Turkey a version of the nostalgic utopias sold to disillusioned voters in Europe and the U.S. And yet – as she relates with compassion, insight and humour – diversity is the enduring, endangered heart of this fascinating region.