The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
₨1,495.00
For all that?s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa?nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they?re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world?s first trillion-dollar company, can anyone chal?lenge them? In the same irreverent style that has made him one of the world?s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can?t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
For all that?s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa?nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they?re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world?s first trillion-dollar company, can anyone chal?lenge them? In the same irreverent style that has made him one of the world?s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can?t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Customer Reviews
There are no reviews yet.
Related products
-
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
₨4,045.00Simon Sinek’s recent video on ‘The Millennial Question’ went viral with over 180 million views. Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time.With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization’s why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor’s? Can you have more than one why? And, if my work doesn’t match my why, what do I do?Whether you’re entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
-
The World Turned Upside Down: America, China, and the Struggle for Global Leadership
₨0.00An authority on Asia and globalization identifies the challenges China?s growing power poses and how it must be confronted”Timely and thought-provoking, . . .refreshing. . . . Prestowitz provides an unsparing analysis of how Washington’s elite fell into the grip of their China delusion.”?James Kynge, Financial Times When China joined the World Trade Organization in 2001, most experts expected the WTO rules and procedures to liberalize China and make it ?a responsible stakeholder in the liberal world order.? But the experts made the wrong bet. China today is liberalizing neither economically nor politically but, if anything, becoming more authoritarian and mercantilist. ? In this book, notably free of partisan posturing and inflammatory rhetoric, renowned globalization and Asia expert Clyde Prestowitz describes the key challenges posed by China and the strategies America and the Free World must adopt to meet them. He argues that these must be more sophisticated and more comprehensive than a narrowly targeted trade war. Rather, he urges strategies that the United States and its allies can use unilaterally without contravening international or domestic law.
-
The Heart is a Noisy Room: Your inner voices, why they matter ? and how to win them over
₨0.00Your heart, my heart, everyone’s heart, is a noisy room full of voices. These voices can come deep from childhood, or from our culture, or from habits embraced in adulthood. These voices run our lives. They can even ruin them. But if we face them, they can also save us.We all have inner stories we tell ourselves – voices that seem inseparable from who we are. They can be crushingly negative, telling us we’ll never amount to anything. Or they can be positive – and keep us addicted to achievement. Either way, if we stay oblivious to them, these inner voices will run our lives. But when we know how to relate to them, they can become our friends and our guides.In this ruthlessly practical and inspiringly visionary book, Ronald Boyd-MacMillan teaches us how to identify our inner voices – whether negative or positive – and gives us five tools to engage with them, leading us into lives of deeper freedom, fullness and joy.
-
Virgo: The Art of Living Well and Finding Happiness According to Your Star Sign
₨0.00You are a Virgo. You are the perfectionist and writer of the zodiac.The signs of the zodiac can give us great insight into our day-to-day living as well as the many talents and qualities we possess. But in an increasingly unpredictable world, how can we make sense of them? And what do they mean? This insightful and introductory guide delves deep into your star sign, revealing unique traits and meanings which you didn’t know. Along the way, you will discover how your sign defies your compatibility, how to improve your health and what your gifts are. ***The Pocket Astrology series will teach you how to live well and enhance every aspect of your life. From friendship to compatibility, careers to finance, you will discover new elements to your sign and learn about the ancient art of astrology. Other books in the series include: Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius,Capricorn, Aquarius, Pisces
-
Bargain from the Bazaar: A Family’s Day of Reckoning in Lahore
₨800.00Awais Reza is a shopkeeper in Lahore’s Anarkali Bazaar,the largest open market in South Asia,whose labyrinthine streets teem with shoppers, rickshaws, and cacophonous music.But Anarkali’s exuberant hubbub cannot conceal the fact that Pakistan is a country at the edge of a precipice. In recent years, the easy sociability that had once made up this vibrant community has been replaced with doubt and fear. Old-timers like Awais, who inherited his shop from his father and hopes one day to pass it on to his son, are being shouldered aside by easy money, discount stores, heroin peddlers, and the tyranny of fundamentalists.Every night before Awais goes to bed, he plugs in his cell phone and hopes. He hopes that the city will not be plunged into a blackout, that the night will remain calm, that the following morning will bring affluent and happy customers to his shop and, most of all, that his three sons will safely return home. Each of the boys, though, has a very different vision of their, and Pakistan’s, future.The Bargain from the Bazaar,the product of eight years of field research,is an intimate window onto ordinary middle-class lives caught in the maelstrom of a nation falling to pieces. It’s an absolutely compelling portrait of a family at risk,from a violently changing world on the outside and a growing terror from within.
-
The Woman in Black
₨0.00The Classic English Ghost StoryArthur Kipps, a junior solicitor, is summoned to attend the funeral of Mrs Alice Drablow, the sole inhabitant of Eel Marsh House. The house stands at the end of a causeway, wreathed in fog and mystery, but it is not until he glimpses a wasted young woman, dressed all in black, at the funeral, that a creeping sense of unease begins to take hold, a feeling deepened by the reluctance of the locals to talk of the woman in black and her terrible purpose.
-
The Power Of Now: A Guide to Spiritual Enlightenment
₨2,795.00Eckhart Tolle is emerging as one of today’s most inspiring teachers. In The Power of Now, already a word-of-mouth bestseller in Canada, the author describes his transition from despair to self-realization soon after his 29th birthday. Tolle took another ten years to understand this transformation, during which time he evolved a philosophy that has parallels in Buddhism, relaxation techniques, and meditation theory but is also eminently practical. In The Power of Now he shows readers how to recognize themselves as the creators of their own pain, and how to have a pain-free existence by living fully in the present. Accessing the deepest self, the true self, can be learned, he says, by freeing ourselves from the conflicting, unreasonable demands of the mind and living present, fully, and intensely, in the Now.
-
Be the first to review “The Four: The Hidden DNA of Amazon, Apple, Facebook and Google”