Double Standards

THE SUNDAY TIMES NUMBER ONE BESTSELLER ?A vital book about dying. Awe-inspiring and exquisite. Obligatory reading for the living? Nigella Lawson At the age of thirty-six, on the verge of completing a decade?s training as a neurosurgeon, Paul Kalanithi was diagnosed with inoperable lung cancer. One day he was a doctor treating the dying, the next he was a patient struggling to live. When Breath Becomes Air chronicles Kalanithi?s transformation from a medical student asking what makes a virtuous and meaningful life into a neurosurgeon working in the core of human identity ? the brain ? and finally into a patient and a new father. What makes life worth living in the face of death? What do you do when when life is catastrophically interrupted? What does it mean to have a child as your own life fades away? Paul Kalanithi died while working on this profoundly moving book, yet his words live on as a guide to us all. When Breath Becomes Air is a life-affirming reflection on facing our mortality and on the relationship between doctor and patient, from a gifted writer who became both.SHORTLISTED FOR THE WELLCOME BOOK PRIZE 2017

For all that?s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa?nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they?re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world?s first trillion-dollar company, can anyone chal?lenge them? In the same irreverent style that has made him one of the world?s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can?t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.