The Thomas Berryman Number

Simon Sinek’s recent video on ‘The Millennial Question’ went viral with over 180 million views. Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time.With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization’s why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor’s? Can you have more than one why? And, if my work doesn’t match my why, what do I do?Whether you’re entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

‘The most comprehensive narrative of intelligence compiled … unrivalled’ Max Hastings, Sunday Times’Captivating, insightful and masterly’ Edward Lucas, The TimesThe history of espionage is far older than any of today’s intelligence agencies, yet the long history of intelligence operations has been largely forgotten. The first mention of espionage in world literature is in the Book of Exodus.’God sent out spies into the land of Canaan’. From there, Christopher Andrew traces the shift in the ancient world from divination to what we would recognize as attempts to gather real intelligence in the conduct of military operations, and considers how far ahead of the West – at that time – China and India were. He charts the development of intelligence and security operations and capacity through, amongst others, Renaissance Venice, Elizabethan England, Revolutionary America, Napoleonic France, right up to sophisticated modern activities of which he is the world’s best-informed interpreter. What difference have security and intelligence operations made to course of history? Why have they so often forgotten by later practitioners? This fascinating book provides the answers.

Awais Reza is a shopkeeper in Lahore’s Anarkali Bazaar,the largest open market in South Asia,whose labyrinthine streets teem with shoppers, rickshaws, and cacophonous music.But Anarkali’s exuberant hubbub cannot conceal the fact that Pakistan is a country at the edge of a precipice. In recent years, the easy sociability that had once made up this vibrant community has been replaced with doubt and fear. Old-timers like Awais, who inherited his shop from his father and hopes one day to pass it on to his son, are being shouldered aside by easy money, discount stores, heroin peddlers, and the tyranny of fundamentalists.Every night before Awais goes to bed, he plugs in his cell phone and hopes. He hopes that the city will not be plunged into a blackout, that the night will remain calm, that the following morning will bring affluent and happy customers to his shop and, most of all, that his three sons will safely return home. Each of the boys, though, has a very different vision of their, and Pakistan’s, future.The Bargain from the Bazaar,the product of eight years of field research,is an intimate window onto ordinary middle-class lives caught in the maelstrom of a nation falling to pieces. It’s an absolutely compelling portrait of a family at risk,from a violently changing world on the outside and a growing terror from within.

For all that?s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa?nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they?re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world?s first trillion-dollar company, can anyone chal?lenge them? In the same irreverent style that has made him one of the world?s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can?t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.